SaaS · Support · Workflow
Enterprise SaaS vendor (NDA)
Low-noise targeting; compliant data use.
Result
Pipeline lift: 21% reply; 28 meetings from 340 contacts.
Evidence on file.
Before
Revenue relied on inbound and partner-sourced meetings with inconsistent outbound experimentation lacking compliance guardrails.
Actions
- Targeting: Prioritized support, CX, and operations leaders within complex enterprises across DACH, Nordics, and Benelux.
- Compliance: Captured legitimate interest documentation, automated opt-out handling, and refreshed suppression files weekly.
- Messaging: Delivered localized opener variants focused on orchestration, workflow consolidation, and ROI proof points.
- Ops: Established dual-domain sending with warmed infrastructure, SPF/DKIM alignment, and DMARC reporting integrations.
- Measurement: Meetings, replies, CpM (cost per meeting) measured weekly with QA on conversion from meeting to opportunity.
Results
- Meetings
- 28
- Replies
- 21%
- CpM
- $395
- Timeframe
- 10 weeks
What this means
Compliance-forward outbound can scale in regulated EMEA markets; the playbook extends to other workflow SaaS categories.
Verified but anonymized. Client names withheld under NDA; signed attestations available on request.